Take two parts CRE experience, one part soccer pro, and add a dash of politics. What you get is Whelchel Partners Real Estate Services. Jay Whelchel and his sister Kristy Hartofilis (with Jay's wife Melissa as marketing director) have established a full-service, third-party CRE firm in Boca Raton. Jay and Kristy previously came from Florida real estate developer Flagler. As the market soured, Jay saw an opportunity to provide distressed property owners and uncertain tenants a more hands-on approach to addressing real estate concerns. “Right now, it's a lot of client specific work,” including short sales and consulting on lease restructures, Jay says. “Six months from now … as we pick up a few landlord leasing assignments, we hope to build traditional third- party leasing.” So there's the real estate part, what about the soccer? Kristy is a former pro player with the New York Power. And the politics? The siblings' mother is Susan Whelchel, mayor of Boca Raton.